In house

5 Days

Learning Outcomes

  • Be familiar with the fundamentals of modern marketing thought
  • Recognize how marketing communication can be used in brand building
  • Understand marketing communication strategies for building brands
  • Appreciate how creating, sending and receiving brand messages builds marketing communication strengths in the public sector
  • Understand ‘media business’ – deciding on the appropriate media
  • Be aware of what marketing communication functions are available in brand building
  • Value marketing communication in managing the marketing function

Upcoming Events

View our upcoming Training & Conferencing events for the year, and book your seat online.

View our Calendar

Newsletters

View and subscribe to our newsletter to stay up to date with event information at Sterling Afrika

Our Newsletters

Our Blog

Read more about the developments at Sterling Afrika on our company blog

Our Blog

National CPR Association