5 Days
Learning Outcomes
- Be familiar with the fundamentals of modern marketing thought
- Recognize how marketing communication can be used in brand building
- Understand marketing communication strategies for building brands
- Appreciate how creating, sending and receiving brand messages builds marketing communication strengths in the public sector
- Understand ‘media business’ – deciding on the appropriate media
- Be aware of what marketing communication functions are available in brand building
- Value marketing communication in managing the marketing function
